Gifts That Go On Thrilling — St. Petersburg Times, Christina Rexrode (12/11/07) Adam Michaels hunts down gifts for the person who has everything. Everything, that is, except the opportunity to drive a dog sled, ride a bull, or take care of a bee colony… "We try to find things for every taste," Michaels said. "The person who doesn't want to jump in a fighter plane can have a hot stone massage or take a cooking class."

For the People Who Really DO Have Everything - Boulder Daily Camera, Kate Mishara (12/7/07) Rather than spending hours searching for more stuff, many holiday gift-givers are choosing to give experiences as presents…Cloud 9 living is a Web site dedicated to the experience gift. Based in Boulder, the site offers over 1,600 experiences in 41 cities across the country. Gifts range from riding shotgun in a stock car to dinner cruises and Pilates lessons…"It was incredible," said Wyatt. "And the best part is I will never forget it. I would so much rather have a memory that will last a lifetime, than a sweater that I might wear three or four times."

Holiday Gift Guide - Readers Digest (12/07)

Holiday Gift Guide - USA Today (11/28/07) "An experiential holiday Christmas gift can have much more intense and lasting impact on the recipient..."

Gifts on a Budget - NBC’s The Today Show (11/27/07) " Cloud 9 living is a wonderful way to give a personal gift to somebody who would never buy it for themselves."

Holiday Gift Guide - Entrepreneur.com (11/07)

The Season's Hot New Gift: An Experience to Remember - Miami Herald, Glenn Garvin (11/25/07) This holiday season, the hottest gift under the tree is a shot of pure adrenaline. It's easy to wrap, and there's something for every pocketbook, if not necessarily every EKG readout."

Put them on Cloud 9 -Seatow lifeline Magazine (Winter 2007) "Looking to give the gift of a lifetime? Take a look at Cloud 9 living where you can give the love of your life an experience he or she will never forget. Send them sailing aboard an America’s Cup IACC yacht, to a fly fishing school or diving with (or without) great white sharks. Can’t decide? Give them a gift certificate to choose their own adventure. Each experience comes beautifully wrapped in Cloud 9’s signature gift box."

Rewards to Remember - Human Resource Executive Magazine, Carol Patton (8/31/2007) "As president of a Fortune 300 company, Craig DeRoy makes key decisions that steer his organization into profitable waters. But on one Thursday afternoon last March, DeRoy found himself at the helm of a very different kind of boat. "It was exciting for everybody to be out on the water, to be on boats that were so sophisticated," says DeRoy. The experience was arranged through Cloud 9 living, a company that offers experiential rewards to corporations nationwide."

Valentine's Day Gifts: He Shops, She Shops — Wall Street Journal, Alan Murray and Laura Landro, (2/5/2007) "Any other day of the year, an ugly sweater or a cheap-looking pair of earrings is just further evidence of your poorly developed shopping skills. On Valentine's Day, it becomes a "symbol of our relationship." Get it wrong, and it may be your last… Cloud 9 living will come into your home and prepare a gourmet meal, with matched wines."

The Outside 100, The Years Most Important People, Ideas, Trends and Gear — Outside Magazine (12/06) "#31 — Cloud 9 living. "Launched nationwide in September, the company offers everything from driving a dog sled to diving with great white sharks"

Presents that are Outside the Box - Los Angeles Times, Alana Semuels (12/25/2006) "Instead of sweaters, toasters and paperweights, many adults will be receiving surfing lessons, parachute jumps, spa visits, gourmet meals and exotic vacations as gifts this year. Cloud 9 was founded to accommodate what Adam Michaels (CEO) saw in this country as "an overall shift in society from wanting material possessions to wanting life experiences."

Gifts of Uncommon 'Experience’ - Dow Jones Market Watch, Stephanie I. Cohen (12/19/2006) "The companies are tapping a cultural shift that values experiences over physical gifts. This trend "certainly started with the baby boomers but also translates to what people in their early 20's want" today, said Adam Michaels, chief executive officer of Denver-based Cloud 9 living.Michaels calls experiential gifts an "emerging category" in the roughly $283 billion U.S. gift market. Cloud 9 living launched its site in May of this year."

Cloud 9 living - Bianca D'Angelo, Rocky Mountain News (12/2/2006) "It's the holiday season and time to join the masses in search of the "perfect" gift for that special someone. You visit store after store, but nothing seems quite right. Cloud 9 living may have exactly what you're looking for."

Register for the Experience of a lifetime — InStyle Weddings, L.L. (Winter 2006) "Sign up for horseback riding, wine tasting, hot-air-ballooning or sailing at www.cloud9living.com"

Giving the Dream - Press of Atlantic City, Kevin Clapp (11/26/2006) "We all have dreams, things we'd do if we were king or queen for a day. Now you can get them under the Christmas tree. It's a "Fantasy Island"-like chance to shed your skin and live a higher, or at least different, life, if only for a day. While the upper limits of Cloud 9's experiences cost $100,000, the most inexpensive is $35. Of its 1,200 experiences available, 80 percent cost less than $500. More than half are less than $200. Perhaps best of all, shopping for these experiences can take place from the comfort of home. There's no mall traffic to navigate, no long lines or pushy salespeople."

Some Gifts Give life Experience - Chicago Tribune, Sandra Jones (11/19/2006) "Welcome to the 21st century of gift-giving. Overwhelmed and overstuffed with shirts and slippers and games and gadgets, more Americans are eschewing traditional presents and giving life experiences for the holidays."

It Beats a New Tie! -Boulder County Business Report, Barbara Hey (11/10/06) "Instead of giving your esteemed employee a poinsettia for a holiday gift, this year opt for a night-vision Hummer tour or an aerobatic glider ride. Cloud 9 living, a Boulder-based company, offers an array of "experience gifts," a more visceral delight for recipients than a predictable wrapped and ribboned "thing." Jack Collingsworth of Apple Valley, Calif., was given two Cloud 9 experiences by his parents for his 13th birthday. He and a friend were treated to a Night Vision Hummer excursion and an ATV tour through the Sonoran dessert. "The experiences were very well put-together," he says. "The guide was very knowledgeable, and he let us stargaze through a telescope on the night vision tour." His parents are very clever at coming up with great gifts for him, but the Cloud 9 adventures were a real thrill. "This was something I never would’ve guessed."

Bountiful Bestowals - Estates West, Jenny Stanley (12/06) "Whether you’re searching for inner beauty or have a need for speed, Cloud 9 living willquench your thirst for danger and exhilaration. From NASCAR racing, heli-skiing and bull riding to wine tasting, hydrotherapy and dancing, there’s an experience to match every person. Prices for these adventures range from $35 for the luxe manicure to $100,000 for the ultimate great white shark experience."

The Perfect Gift - Bloom Magazine (Nov/Dec 2006) "Tired of giving the same predictable Wedding, Birthday or Christmas gift year after year? Then maybe it’s time you looked into the hottest new trend in gift giving — Experiences. The US gift market is valued at over $250 billion and experiential gift giving is considered by many to be the "next big thing". A leading company at the forefront of this trend is Boulder, CO based Cloud 9 living. Cloud 9 offers a remarkable range of incredible experiences ranging from the exhilarating: spending time behind the wheel of a Formula racecar or piloting a WWII fighter plane in air-to-air combat to the indulgent: a hot stone massage for two or a private wine tasting session with an expert sommelier."

Gifts Take Some Doing — Denver Post, Julie Dunn (10/12/06) "Our goal is to enhance the overall gift —giving and receiving experience," said Adam Michaels.Heather Bare, a therapist in La Jolla, Calif. redeemed the $200 ‘red level’ gift from her boyfriend for a snorkeling trip for two of the Southern California coast. "It was amazing" said Bare, 29. "My boyfriend and I like to do adventurous things, so I thought this was a great idea. It was hard to pick what I wanted to do."

It’s Time to Show the Love - Brilliant Results (10/06) "Why settle for ordinary rewards. Cloud 9 living is an experience gift company that opens up a whole new world of incentives with more than 1,200 extraordinary experiences that motivate, inspire and reward special employees and customers."

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